Mel Greblo, Director, Chair

Mel Greblo is a speaker and author on purpose-driven leadership and business. She is also a trusted advisor around how to develop purpose thinking in your business, creating a thriving purpose culture to future proof and succeed in the purpose economy.

Melanie Greblo is a businesswoman, social entrepreneur, and thought leader on the art and science of community. She is passionate about helping businesses develop thinking and practices to future proof for the purpose economy.

She is Founder and Director of Talking Sticks Communication, a boutique agency specialising in strategic communications, unlocking purpose and crafting fresh, authentic conversations around it. Talking Sticks blends creative strategy with the craft of journalism and offers an end-to-end service to small and medium sized enterprises and thought leaders who have a purpose to share or a purpose to grow. Talking Sticks also curates and hosts international events that inspire and ignite purpose, most recently bringing Poet, author and speaker, David Whyte to Australia for the first time.

Mel Greblo spent 20 years in executive roles, building the brands of some of Australia’s great organisations: The Art Gallery of NSW, RMIT, CanTeen, YWCA, The Benevolent Society, and SchoolAid Trust. She was the Founding CEO of HOME Hospice, a social enterprise creating social change at end-of-life. She writes about lessons from the values-driven sector for the commercial world, speaks about community building and engagement, shared value and coaches leaders and executives around personal brand and purpose.

She is passionate about conversations, collaboration, stories, mindfulness, innovation, sustainability and partnerships to affect both business growth and positive social change. Mel is also a passionate philanthropy advocate and serves as a Director on the Board of SchoolAid Trust, the inspiration behind KidsGive, Australia’s first crowdfunding platform for kids.



Kerrie Noonan, Co-Founder, Director, Executive Officer

Kerrie founded The Groundswell Project in 2010 with Peta Murray and is our lead on developing research driven strategies that develop death literacy for Australians and drive innovation for the way we develop end of life services and systems. Kerrie has spent a number of years developing capacity building approaches to death, dying and bereavement. She is passionate about the role that the arts can play in facilitating social and cultural change about death.

Kerrie is a clinical psychologist in palliative care and has worked in health and community settings as a community development social researcher. She is a fellow of the School for Social Entrepreneurs and a PhD was competed at Western Sydney University in 2018.

See her work:

Read: Why talking about death is good for you by Adel Horin

Developing Death Literacy article published in the journal Progress in Palliative Care

End of Life at Home: Co-Creating an Ecology of Care by the Caring at end of life research team.

10 Facts about death everyone should know

Talking about Death with Children: Lessons from Sesame Street.

Listen: RN breakfast

Watch: TEDxSydney

Birth and Death: the home ground advantage via Talking Sticks.




Jessie Williams CEO

Jessie is responsible for driving the growth and partnerships for social impact around end of life and supports the delivery of all our major projects and programs. As a learning entrepreneur, she works across commercial business, non-government organisations and social enterprises co-creating programs for social change. She has been on the board of the Groundswell Project for 4 years and in the role as Executive Director since early 2015.

After losing her first born son in 2006, she experienced post traumatic growth thanks to her community. Her passion with the GroundSwell Project keeps her up at night and she invites everyone to be a part of the collective change around death and dying in Australia

See her work:

Read Death and the Workplace, Centre for Workplace Leadership

Listen Podcast: Breath and Bone

Listen Podcast: Asking for it

Listen Podcast: Alison Hill A Stand out Life




Voluntary Treasurer

We are looking for an amazing new board member to join our team at the GroundSwell Project. The role of Treasurer offers you the chance to be part of our drive for real social change. You will work with our highly-skilled and committed Board members to provide strategic input and guide The GroundSwell Project to the next level.

This opportunity is for you if:

You have a passion for community development and driving cultural change around death, dying and bereavement.

You have time to participate in Board meetings and committee meetings; and

Possess CPA or CA qualifications.

Term: 3 years with review 6 months in and 6 months prior to end of term. Maximum of 2 consecutive terms

To download an information pack, click here.