We want to live in a world where every person, every family and every community knows what to do when someone is dying or grieving.

We believe that talking about and planning well for death is just as important as a good cup of tea*.  So, don’t die with your end-of-life plans unmade, unsaid, unshared.
We acknowledge that hope feels nice. But hope is not an end-of-life plan.
Talking about death never killed anyone. Ever.
We are pro-commonsense, and anti-euphemism.

Say Dead. Died. Dying.

Express these words with all the kindness you can muster.
(But please don’t pat people or make that weird face while you do it.)
We believe that the topic of death isn’t taboo, weird or morbid.
Regardless of age, culture, religion, profession or health status we all benefit from opportunities to participate in meaningful rituals and self-expression about death.
No conversation about any aspect of dying, death or loss is off-limits.
We believe that end-of-life conversations are best done WAY BEFORE Emergency.
We advocate for pretty much any other place.
Lounge rooms. Dinner tables. During long walks. Over soup. With cake.
A hand-written note, delivered with love, will also get the job done.
We believe that doing death differently is part mindset, part action.
We don’t need to wait for funding. We don’t need to ask permission.
Everyone can take small steps toward change.
Don’t over-complicate it. Get on with it.
Apologise quickly if you are too enthusiastic.
We believe it is time to radically re-design the approach to death.
So, whenever you can, collaborate with people and organisations outside your field.  
Just don’t keep doing the same thing with the same people.
Enough, already, with the tinkering.

The death rate has and always will be 100%.

#truthbomb #sorrynotsorry

We believe that all voices matter in this conversation.
It’s not up to our doctors, nurses, funeral directors and hospitals to lead the change alone.  They literally have enough to do.  The scruffy, loud, and unconventional are welcome. The quiet, conservative and worried need to be included too. 

Artists, writers, filmmakers and creative people are constantly inviting us to think about what it means to be living on this earth for a limited time. If you want inspiration, go to an art gallery, the theatre, talk with artists, designers and social innovators, get messy.

We believe in honouring the lived experiences of people who are dying and bereaved. Bringing to life their voice and views whenever we can.
People who are dying are not here to be our ‘inspiration’.
Find your own courage. We are all dying. Inspire yourself.
We believe that every subject, from preschool to PhD, is an opportunity to talk about death. There’s no need for a special curriculum. Read Shakespeare with young people, do biology with children, study the art of Frida Kahlo.
We believe in the power of networks. Care networks that support people who are dying and grieving, professional networks that promote and support change. Funding networks that invest in disruptive innovation.
We believe that research doesn't need to be nerdy or inaccessible, we use research to inform our practice, to measure our outcomes and to help shake things up.
We believe in social movements.
And Margaret Mead quotes.

never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.

*insert your beverage of choice here.