Kicked the bucket. Croaking it. Pushing-up daisies.
Passed over, on, away.
The D-word.

We have no shortage of names for it, but when faced with death we are often lost for words. 
Our superstitions and fears about dying, and the discomfort we feel, affect our approach and experiences of the end of life. Here at The GroundSwell Project we reckon it's time for an
upgrade on how we go about our dying matters. 

Consider this... 

9 out of 10 people never tell anyone their end-of-life wishes.

45% of people die without a will.

70% of people express a wish to die at home. 14% get to do so. 


What if... we were to create a shift from generalised avoidance to deep engagement and social action?